Even though it launched in the sixties no woman was burning this bra.  The prototype deeply plunged, push-up design, numbered the 1300 was designed by Louise Poirier.  Voted one of the greatest fashion innovations in history.   By women.   But I’m sure men would agree.  Of the top 50 greatest Canadian inventions, Wonderbra came in 5^th.   The pacemaker 38th.  This campaign ran in all the fashion magazines and the outdoor plastered NYC.   A billboard at the entrance of the Midtown Tunnel featured our lovely model and the line, “Hey, eyes back on the road.”