Since its inception in 1999, WildAid has helped save the Siberian Tiger from the brink of extinction, reduced poaching in Asia by 70%, saved over 17,000 animals directly from the hands of poachers in Cambodia, reduced the number of Phnom Penh restaurants serving illegal wildlife dishes by over 75%, secured international protection for the whale shark and basking shark under the UN’s Convention on International Trade in Endangered Species, reduced shark fin consumption by an estimated 30% in Thailand and 25% in Singapore and reached up to 1 billion viewers a week asking consumers to stop purchasing illegal wildlife products. It’s nice when it works, isn’t it?