With this campaign we branded Olay with the O design and sold the benefits with visuals of smoothness.   The three teasers were created to garner excitement for a new product launch while the tree ad featured a new age defying line based on the concept  – “The wisdom behind the beauty.”  Humor was used to engage while still selling the product benefits as evidenced in the line, “Trees in Muir Woods look the same at two as they do at two hundred and fifty.  But we can’t all be trees in Muir Woods now can we.”