Pocketpaks was launched with a TV spot that presented the pak in its actual one-inch size to demonstrate its portability.    Sensational images shot out of the tiny pak to demonstrate its unique taste sensation.  The launch was a huge success.    Just one commercial put Pocketpaks on the map. This print campaign plays off the unique product attribute of thin, dissolving strips while still being entertaining with the tag line:  Wanna strip?   An alternate campaign idea played off the name with the tag line:  Are you paking?