Gleason’s Gym
Located in the dumbo section of Brooklyn, Gleason’s has been the training camp for Jake LaMotta, Roberto Duran, Benny “Kid” Paret, Gerry Cooney, Mike Tyson, Muhammad Ali and countless more. For this campaign we approached Gleason’s. We wanted to target cool businesses with cool ideas. And it paid off. The TV spot was a huge success and quite cheap to produce. We knew we had a small budget so we had to think creatively within those constraints. It’s a beautiful thing when necessity, creativity and inspiration come together.