Delta started as a crop dusting company named after the Mississippi Delta in 1928.   Many, many years later we worked on the launch of the Delta global alliance as well as created an award winning campaign sponsoring the PGA which ran in Sports Illustrated.   With an airlines account things change constantly.   Introducing new offers.  Countering the competition’s offers.   Price changes.   Sponsorships.   Delta’s image was intelligent, tasteful and wry.    To promote the longevity of SkyMiles we served up this, “Odds are you’ll expire before your miles do.”