Budweiser
From the Budweiser crown to the Clydesdales, Anheuser Busch stands for America and masculinity and yet it is not afraid to educate. How do you judge the efficacy of a public service campaign? Well, in focus groups you can gather a cross section of people together and see if bringing awareness to an issue makes a difference. The simple goal of this campaign was to make the world a better place. The message – Labels belong on beer not people.