Bucks County Coffee opened in 1982 with the motto “quality product comes from quality work” which extended nicely into the positioning for this campaign – one thing you can count on.  The humor comes in contrasting all the things you can’t count on in a somewhat bizarre fashion.  Or should we say unique voice.   The layout calls your attention to the cup.    Subliminal marketing or overt design choice?   You decide.   The television campaign followed suit as it presented scenarios of things gone very, very wrong.  In one you are looking at a full moon for the entire spot with an entertaining story told in voice over.   Needless to say, that saved us a lot of money on talent.