I began by selling securities, winning a two-week trip to Europe for selling the most government backed mortgages, and have been selling ideas ever since. While at JWT I launched Listerine Pocketpaks and won the Unilever Caress business that, in turn, resulted in Unilever awarding the agency the Vaseline business. I convinced Nicole Miller to design a line for Wildaid. Traps, a television spot I did for Wildaid, was named one of the best spots on Ad Critic. The outdoor, print and television campaign I did for NYC Choppers resulted in the company being invited into the elite custom bike competition. I was part of the winning team for the JCPenney account being awarded to DDB, Chicago, Tanqueray and Eveready being award to JWT and Swatch being awarded to Weiss, Whitten & Partners. While at Chiat I launched the Barelythere lingerie line. The launch so far exceeded sales expectations in the first six months that the agency was awarded a substantial bonus. The creative was named best spot in Adweek. Additional award winning accounts I worked on include Absolut, Armani, Barnes & Noble, Bass, Bud, Business Week, DeBeers, Ferrari, General Mills, Guerlain, Lubriderm, Olay, Ralston, Rock N Roll Hall of Fame, Unilever and Wonderbra.
Big Bidness is a creative think tank managed by Kat O’Neill. Perhaps because she is the biggest thinker. Or more likely because she started the company.
Kat has over twenty years of creative, marketing and sales experience. As a Partner/SVP/Creative Director at award-winning global advertising agencies she has managed multi-million-dollar accounts both domestically and internationally by consistently enhancing performance through innovation, creativity and strategic initiatives. She has been the recipient of awards for efficacy and creative excellence in print, broadcast, outdoor, promotional and interactive. She is also a produced playwright, published author and award-winning photographer.
For more about Kat’s background and her management acumen and why you should trust your business to our business, click here. How’s that for simple?
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