Stars have been associated with Lux beauty products since its inception over ninety years ago.    From Elizabeth Taylor to Marlene Dietrich to most recently Mia Maestro of Argentina.   This campaign was based on the positioning concept of “Choose Glamour.”   One promotional piece in the campaign hit on the idea of what are you waiting for.   It featured deathbed regrets of an old woman.   “I wish I had less lovers.”  “I wish I wore only sensible shoes.”  “I wish I was a wallflower.”   And so on.  With the last line being “Yeah, right.”