Apex Technical School
This campaign is self-deprecating and entertaining. Meant to be simple, New York focused and to show the lighter side of Apex. Sure, enroll today, have a career tomorrow is a bit of an over promise. But like Martin Luther King said, “You don’t have to see the whole staircase. Just take the first step.” The television spot, designed to run on cable, continued the self-deprecating, entertaining flavor. If we ran it today we’d take it straight to YouTube.